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To use our website and/or the MyPureCard smartphone application (‘the App’) you must first agree to our Terms of Use and our Cookie Policy.


Grass Roots is committed to protecting your privacy and developing technology that gives you the most powerful and safe online experience. This Statement of Privacy applies to this website and the App and governs data collection and usage. By using this website and/or App, you consent to the data practices described in this statement.


Grass Roots collects personally identifiable information such as, but not limited to, your e-mail address, name, home or work address or telephone number and your date of birth. Grass Roots may also collect anonymous demographic information such as, but not limited to, your postcode, age and gender.

Grass Roots also automatically collects some information about your computer hardware and software. See our Cookie Policy to learn more about the information we collect and how it’s used.

Grass Roots also keeps track of the websites and pages you visit within the Grass Roots’ family of websites, to see which Grass Roots services are most popular.

Grass Roots recommends that you review the privacy statements of any other sites you visit via links from this website and/or the App, so that you are aware of how those other sites collect, use and share your information. Grass Roots is not responsible for the privacy statements or other content on websites and smartphone applications outside of the Grass Roots family of websites and the App.


Grass Roots collects and uses your personal information to operate this website and App and deliver the card services you have agreed to receive.

Grass Roots may also use your personally identifiable information to inform you of other products or services available from Grass Roots and its affiliates. In those cases, your unique personally identifiable information (e-mail, name, address, telephone number) is not transferred to the third party. (See also OPTING OUT OF MARKETING MESSAGES below).

Grass Roots may also contact you to research your opinion of current services or potential new services that may be offered.

Grass Roots may use the data collected about the websites and pages you visit to deliver content and advertising within our sites that would be most relevant to you.

In addition, Grass Roots may share data with trusted partners to help us perform statistical analysis, send you email or postal mail, provide customer support, or arrange for deliveries. All such third parties are prohibited from using your personal information except to provide these services to Grass Roots and they are required to maintain the confidentiality of your information.


When you are logged into this website, you can set your preferences for receiving marketing communications from us.

If you opt out of receiving marketing communications, you will still receive those messages that Grass Roots is required to provide you with by law.


Grass Roots ensures that the personally identifiable information you provide is securely stored on computer servers in a controlled, secure environment, protected (including encryption where required) from unauthorised access, use or disclosure.

The App is downloaded onto a cardholder’s Smartphone through an Android or IOS supported App store. The App is downloaded to the cardholder’s phone and will be hosted there. The App has a ‘Remember Me’ function whereby, through the use of Cookies, the cardholder’s unique nine digit Card ID can be inserted automatically by the App when opening the App on a Smartphone. The cardholder’s password is still required, in conjunction with the Card ID to gain access to the App. Any cardholder specific information displayed through the App is not stored on the smartphone and is refreshed each time a page is navigated to within the App or the cardholder logs into the App. If the cardholder’s smartphone is not connected to the internet, the cardholder cannot log in.


Grass Roots does not sell, rent or lease any of the personal information collected from you to third parties.

Grass Roots does not use or disclose sensitive personal information, such as race, religion, or political affiliations (in the event that we become aware of any), without your explicit consent.

Grass Roots will only disclose your personal information, without notice, if required to do so by law or when such action is believed necessary to: (a) conform to the law or comply with legal process served on Grass Roots or the sites; (b) protect and defend the rights or property of Grass Roots; and, (c) act under exigent circumstances to protect the personal safety of users of the website, our cards, or the public.


Hawk Incentives will occasionally update this policy to reflect company and customer feedback, and to conform to any changes in relevant regulations. Hawk Incentives recommends that you periodically review this policy to make sure that you are aware of its content.


We welcome your comments regarding this policy. If you believe that Grass Roots has not adhered to this policy, please contact Grass Roots at info@purecard.com and we will use commercially reasonable efforts to promptly determine and remedy the problem.